Client:
Assignment:
Ford launched an ad campaign for their new Explorer model but wanted to expand it's reach through formats other than traditional ads.
Content Strategy:
Ford Explorer's tagline was "Return to your origins". We felt it was the perfect way to tell an engaging kind of story that featured folks that hadn't been to their hometown in years. The best part; Ford Explorer would be the SUV that would take them on this journey of rediscovery.
Distribution:
We produced 4 video stories that were distributed on elnuevodia.com, primerahora.com and indicepr.com. A print recap of the campaign published in El Nuevo Día, our print edition.
Videos
Print Article
Web Articles
