Client:

 
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Assignment: 

As part of an ongoing campaign, Hospital Panamericano wanted to tackle various topics regarding mental health issues

Content Strategy: 

We developed a storytelling framework that helped Hospital Panamericano deliver important and sensitive message across all our content assets throughout the entire year.

Distribution:

We've produced more than 40 web articles, 15 videos, 20 print articles that were distributed on El Nuevo Día, Primera Hora, elnuevodia.com and primerahora.com as well their respective Facebook pages.


Web Articles

 

Print Article

 

Landing Page with lead form

 

Social Posts

 
 

Videos

Results

642,938 video views

474,535 article views

1,157,145 estimated print readership


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